ALTO Online: An Industry United

An event report By Matthew Knott ST Magazine News Editor The Association of Language Travel Organisations, the organisation of schools and agencies, has agreed a number of initiatives for the coming year, including the establishment of a best practice charter, a mediation panel and an industry barometer, as well as a reduction in membership fees. The plans

2020-12-10T10:14:02+00:00

The Science of Influence

We are born with the ability to influence and persuade those people around us to care for us and protect us.  As we mature into adults we let go of some of our influencing abilities and instead resort to two or three default approaches.  The approaches we use are often based on the approaches

2018-11-29T15:10:27+00:00

The role of psychology in digital marketing

Trust, tailored language, and personality traits are some of the key principles to focus on when using psychology to design effective websites and boost engagement online, according to ALTO Day Berlin 2017 keynote presenter Nathalie Nahai. Web psychologist, international speaker, and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson), Nathalie

2018-06-21T12:11:55+00:00

The effect of AirBnb’s entry on the revenues of the hotel industry

Given the explosive rise and powerful influence of peer-to-peer platforms, the Madrid conference also welcomed Rosario Silva, tourism industry expert and Professor of Strategic Management at IE Business School, IE University Madrid. Rosario examined research into the sharing economy’s influence on the hotel industry in Spain, giving us food for thought as to how

2017-12-10T00:48:16+00:00