ALTO double event London

ALTO members are welcome to join the association's free professional development and networking event in London on 3 September 2018. Each ALTO member organisation can send up to 3 people free of charge. For example: Leaders and Decision Makers: Send 2 members from your senior management team to attend the full day event. 09:30 -

2018-08-24T12:18:39+01:00

ALTO NYC 2018

ALTO 20 Year Anniversary Conference NYC 2018 Our 20 Year Anniversary Conference was packed full of professional development sessions, networking, interactive roundtables, speed dating meetings, and more. Update! Read our blog posts with tips and tricks from each speaker: What To Do When Change Happens To You - blog post based on Nick Tasler's presentation

2018-06-29T16:00:29+01:00

The role of psychology in digital marketing

Trust, tailored language, and personality traits are some of the key principles to focus on when using psychology to design effective websites and boost engagement online, according to ALTO Day Berlin 2017 keynote presenter Nathalie Nahai. Web psychologist, international speaker, and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson), Nathalie

2018-06-21T12:11:55+01:00

The effect of AirBnb’s entry on the revenues of the hotel industry

Given the explosive rise and powerful influence of peer-to-peer platforms, the Madrid conference also welcomed Rosario Silva, tourism industry expert and Professor of Strategic Management at IE Business School, IE University Madrid. Rosario examined research into the sharing economy’s influence on the hotel industry in Spain, giving us food for thought as to how

2017-12-10T00:48:16+00:00