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At the end of the summer high season, straight into the new sales season, pick up some useful tips to help you making improvements to your organisation! Once again we invite all ALTO members to delegate 2 senior managers and 1 leader in training to attend the London double event for free. Use this opportunity to learn from excellent speakers and equally importantly from your peers facing the same challenges as you! Don’t forget to register one of the rising stars from your team, it’s a unique learning and networking opportunity they will appreciate!

Planned Schedule:

Leaders and Decision Makers:

Send 2 members from your senior management team to attend the full day event.

09:00 – 09:30 Networking breakfast and registration

09:30 – 13:00 Marco Bertini – The “Ends” Game

13:00 – 14:30 Networking lunch

14:30 – 16:30 Unconference session – Moderator: Lisa James EC English Centres

Leaders in Training:

Send 1 member of your team to attend our morning session for future leaders.

08:30 – 09:00 Registration and networking breakfast

09:00 – 12:30 Andrew Needham – Driving Improved Financial Performance

12:30 End of training session


Speaker profile Leaders and Decision Makers:

Marco Bertini – The “Ends” Game

Marco Bertini is associate professor and chair of the marketing subject area at ESADE Business School in Barcelona. He is also co-founder of ESADE’s Institute for Data-Driven Decisions. He completed his doctoral studies at Harvard Business School, and was previously on the faculty at the London Business School.

Marco’s research, which for the most part lies at the interface of the economics and psychology of pricing decisions, appears in the leading journals for marketing science and management practice (including the Harvard Business Review and the MIT Sloan Management Review). His coaching, speaking and advisory work similarly focus on the challenge of designing and implementing a proper strategy to generate revenue from customers—the “back end” of the marketing process, if you will.

Recently, Marco was named to the Thinkers50 Radar, a shortlist of the scholars “most likely to shape the future of how organisations are managed and led.” Prior to this, he was nominated for the Business Professor of the Year Award, a global competition of the Economist Intelligence Unit, and recognised by the Marketing Science Institute as one of the most promising scholars in the field.

Marco was one of the first presenters we invited to the newly formed ALTO and our members gave his presentation “Pricing for Profit” raving reviews. Our membership has slightly changed over the last 7 years and we feel that it’s time to introduce Marco to our new members. Long standing members should not worry about the repeat as this year’s topic is completely different and you will learn brand new tips and takeaways.

Read more about Marco’s session here


Speaker profile Leaders in Training

Andrew Needham – Driving Improved Financial Performance

Andrew is a business professional with 20+ years’ experience working with CFOs, HR and L&D specialists in leading organisations. He is a skilled communicator, facilitator, coach and tutor with natural skill to bring out the best from people.

Andrew has a wealth of experience working with leading businesses in areas including business development, financial management and strategic planning. He works with clients to create and deliver development solutions that enable people to connect their actions to the business results of their organisation.

He is a qualified finance professional with the rare ability to bring numbers to life and make them engaging and relevant to business people of every background and level.

Andrew presented to our leaders and decision makers group 6 years ago and had an amazing presentation style that truly made financial sheets easy to understand. We feel that it’s important for your managers to see the financial correlation between the different departments’ activities and providing them with this training will benefit the organisation as a whole.

Read more about Andrew’s session here

Unconference Leaders and Decision Makers

Lisa James EC English Centres – Moderator

We introduced unconferencing to the membership at the Lisbon conference earlier this year and it was a hugely successful session with 100% positive feedback and demand for more sessions like this in future. We listened to your request and bring you another unconferencing slot during the London event.

For those who are not familiar with the term: typically, at an unconference, the agenda is created by the attendees at the beginning of the meeting. Anyone who wants to initiate a discussion on a topic can claim a time and a space. Some unconference sessions are led by the participant who suggested its topic; other unconference sessions are basically open discussions of the session topic.

An unconference is particularly useful when participants generally have a high level of expertise or knowledge in the field the conference convenes to discuss. As far as I’m concerned this was invented with ALTO Leaders in mind who represent an unparalleled combination of brain power and experience!

The unconference session will be moderated by Lisa James who brings a wealth of industry expertise and did a great job at the Lisbon conference. Thank you for your support Lisa!



You can watch the 2018 London clip here as a teaser: