ALTO double event London 2019
2 September @ 8:45 am - 4:30 pm
At the end of the summer high season, straight into the new sales season, pick up some useful tips to help you making improvements to your organisation! Once again we invite all ALTO members to delegate 2 senior managers and 1 leader in training to attend the London double event for free. Use this opportunity to learn from excellent speakers and equally importantly from your peers facing the same challenges as you! Don’t forget to register one of the rising stars from your team, it’s a unique learning and networking opportunity they will appreciate!
Leaders and Decision Makers:
Send 2 members from your senior management team to attend the full day event.
09:00 – 09:30 Networking breakfast and registration
09:30 – 13:00 Marco Bertini – The “Ends” Game
13:00 – 14:30 Networking lunch
14:30 – 16:30 Unconferencing session – Round table session
Leaders in Training:
Send 1 member of your team to attend our morning session for future leaders.
08:30 – 09:00 Andrew Needham – Driving Improved Financial Performance
09:00 – 12:30 Keynote Speaker and practical workshop session
12:30 End of training session
Speaker profile Leaders and Decision Makers:
Marco Bertini – The “Ends” Game
Marco Bertini is associate professor and chair of the marketing subject area at ESADE Business School in Barcelona. He is also co-founder of ESADE’s Institute for Data-Driven Decisions. He completed his doctoral studies at Harvard Business School, and was previously on the faculty at the London Business School.
Marco’s research, which for the most part lies at the interface of the economics and psychology of pricing decisions, appears in the leading journals for marketing science and management practice (including the Harvard Business Review and the MIT Sloan Management Review). His coaching, speaking and advisory work similarly focus on the challenge of designing and implementing a proper strategy to generate revenue from customers—the “back end” of the marketing process, if you will.
Recently, Marco was named to the Thinkers50 Radar, a shortlist of the scholars “most likely to shape the future of how organisations are managed and led.” Prior to this, he was nominated for the Business Professor of the Year Award, a global competition of the Economist Intelligence Unit, and recognised by the Marketing Science Institute as one of the most promising scholars in the field.
Marco was one of the first presenters we invited to the newly formed ALTO and our members gave his presentation “Pricing for Profit” raving reviews. Our membership has slightly changed over the last 7 years and we feel that it’s time to introduce Marco to our new members. Long standing members should not worry about the repeat as this year’s topic is completely different and you will learn brand new tips and takeaways.
Speaker profile Leaders in Training
Andrew Needham – Driving Improved Financial Performance
Andrew is a business professional with 20+ years’ experience working with CFOs, HR and L&D specialists in leading organisations. He is a skilled communicator, facilitator, coach and tutor with natural skill to bring out the best from people.
Andrew has a wealth of experience working with leading businesses in areas including business development, financial management and strategic planning. He works with clients to create and deliver development solutions that enable people to connect their actions to the business results of their organisation.
He is a qualified finance professional with the rare ability to bring numbers to life and make them engaging and relevant to business people of every background and level.
Andrew presented to our leaders and decision makers group 6 years ago and had an amazing presentation style that truly made financial sheets easy to understand. We feel that it’s important for your managers to see the financial correlation between the different departments’ activities and providing them with this training will benefit the organisation as a whole.
You can watch the 2018 London clip here as a teaser: