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Join this fantastic leadership event packed with professional development, industry expert panel and round table sessions to share ideas and information with fellow decision makers, speed dating and networking at senior level.

The conference is held at the Swissôtel The Bosphorus which is a luxury 5* hotel in one of the most affluent districts in the Turkish capital with stunning views and an award winning spa.

The conference is open to members and non-members as well, we look forward to welcoming you from 19th-21st May 2023.

Programme schedule :

Friday, 19th May

18:00 – Opening reception & Speed Dating

20:30 – Casual dinner

Saturday, 20th  May

09:00 – 12:30 Keynote Speaker

Networking lunch buffet

14:00 – 15:30 Unconference session

16:00 – 17:30 Keynote Speaker

Networking cocktails and dinner

Sunday, 21st May

09:30 – 12:30 Keynote Speaker

Networking lunch buffet

14:00 – 17:00 Industry Panel with networking break


Please check the registration form for optional cultural programmes organised for delegates arriving earlier or leaving later than the official conference dates. Book them in advance as the price can depend on the number of participants and some programmes will only go ahead with a minimum number to attend, thank you.

Registration is now closed, please contact Reka for urgent matters

Introducing our Keynote Speakers

Jill Hellman – The Outthinker Course

In business, you can overcome disruption or fall back on the rules of the past. The game has changed, and you must look beyond your current playbook to create a new strategic reality. This is made possible with the Outthinker framework.

This is a proven, thoroughly tested toolkit to Outthink any situation and grow.

About Jill

Jill Hellman is a global innovation strategist and international speaker. She specializes in helping individuals or groups of any kind rethink, reimagine, and grow.

Professor Hellman has stood on top of the world in Greenland and Iceland addressing tourism ministers and educators from the Nordic nations, taken the stage in Finland before President Obama took the stage at a connected event, addressed world leaders from the Mediterranean on the idyllic island nation of Malta, was one of the U.S. citizens invited to speak to the business community in the country of Bulgaria, fundraised for private equity globally, advised on a new, digital retail strategy in the Middle East for a company that owns and operates 150 retail locations, executed strategic initiatives at a $19 Billion retailer in the U.S., grew hospitality investments while in Asia, and served as an external advisor working with the global head of innovation at McKinsey & Co. She has been a keynote speaker, advisor, facilitator, and trainer in more than 25 countries worldwide encompassing Western & Eastern Europe, the Nordic Region, the Middle East, Asia and North & South America. She has also appeared in books, blogs, online media, and television news. She holds an MBA from the Kellogg School of Management.

Brigitte Stangl – Driving Online Customer Engagement

The main goal of this presentation will be to introduce the service dominant logic paradigm and how it creates opportunities to create value throughout the customer journey. Examples will be drawn from the travel sector. To provide a sustainable and successful service it is not only key to offer a unique value, but it is also crucial to promote it by providing engaging content. As videos create more conversion than other modes of communication, example videos from different industries will be used to reveal ways/strategies in terms of how to create engaging content.

About Brigitte

Brigitte Stangl holds a doctorate (August 2010) and two masters degrees (2006, 2007) from the Vienna University of Economics and Business (WU Vienna). During her studies, she specialised in Tourism & Leisure Studies and Small Business & Entrepreneurship.

Between 2006 and 2010, she undertook duties as a Research and Teaching Assistant at the Institute for Tourism and Leisure Studies, WU Vienna. From November 2010 to March 2012, she worked as a Project Manager at the Institute for Tourism & Leisure Research, HTW Chur, Switzerland.

In May 2012, she joined the School of Hospitality & Tourism Management.

She is currently Senior Lecturer in Tourism, Director of Communications, Acting Director of the Centre for Digital Transformation in the Visitor Economy at the University of Surrey.

Her main research interests are related to e-tourism and lie in the areas of decision support systems, web design, innovative pricing and online distribution. Her research is interdisciplinary, mainly relating to the fields of tourism, marketing, information systems, and psychology. She uses mixed method approaches. In terms of quantitative research, she is dealing with non-trivial data analysis methods such as CBSEM, PLS-SEM, Paired Comparison, or Typology Representing Network Analysis.

Burak Arzova  – Global Economic Forecast

Burak Arzova is a Professor at the Faculty of Business Administration at Marmara University and appears as an economy commentator on Bloomberg HT TV channel twice a week.  Dr Arzova brings us a Global Economic Forecast for the next 5-10 years and will discuss Global inflation and its short/ long term effects on small to mid-size businesses around the world.

About Burak

He started his academic career as a Research Assistant in 1994 and he completed his Doctorate in 2000, became an Assistant Professor in 2001 and an Associate Professor in 2004. He was appointed as Professor in 2009 and he is still a faculty member at Marmara University Faculty of Business Administration.

Dr. Arzova worked as a Research Scholar during the 2019-2020 academic year at Long Island University in New York City, United States and his research fields include Economics, Financial Economics and Business. In 2018, he attended the Key West Conference On Business, Economics, Finance & Accounting Conference, where he won the Best Presentation award.

Arzova served as a Member of the Economic Advisory Board of MUSIAD between 2011-2015 and is a project member of PUMAX, which is a think tank of MUSIAD, as well as a member of MODAV and MUFAD. He is also a member of the ITO Economy Advisory Board since 2016.

He is the author or co-author of 19 nationally and internationally published books besides cited scientific articles. He is currently working on a project entitled the Climate Change Report and appears as an economy commentator on Bloomberg HT TV channel twice a week.

He presents in Turkish, English and French

We will introduce our Industry Panel members here shortly.


Registration is now closed

List of Participants

Supporting the conference as GOLD Sponsor