Legend has it that Ernest Hemingway was once challenged to write a story in only six words. His response? “For sale: baby shoes, never worn.” In November 2006, Larry Smith, founder of SMITH Magazine, launched Six-Word Memoirs® which he describes as “a simple concept that’s become an effective tool to spark conversation, crystalise goals, and
Trust, tailored language, and personality traits are some of the key principles to focus on when using psychology to design effective websites and boost engagement online, according to ALTO Day Berlin 2017 keynote presenter Nathalie Nahai. Web psychologist, international speaker, and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson), Nathalie
ALTO 20 Year Anniversary Conference NYC 2018 Our 20 Year Anniversary Conference was packed full of professional development sessions, networking, interactive roundtables, speed dating meetings, and more. Update! Read our blog posts with tips and tricks from each speaker: What To Do When Change Happens To You - blog post based on Nick Tasler's presentation
ALTO Day Berlin 2017 Date: Sunday, 29th October 2017 Venue: Hotel InterContinental Berlin Join us at the ALTO Day Berlin programme for the association's AGM followed by a professional development session presented to members by web psychologist Nathalie Nahai. After the morning session, we have a networking lunch where we will present Honorary Membership to
The warm atmosphere at ALTO’s 5th Annual Conference in Madrid wasn’t just due to the Spanish weather; this event is second to none when it comes to a collaborative spirit, friendly ambiance, and a productive element behind each activity. The beautiful 5-star Westin Palace in the heart of Spain’s capital city played host to over
The next time you find yourself in a foreign country about to have the first meeting with a new business partner, make sure you take time to grab a local newspaper or have a coffee in a local cafe. It could help you land the deal. This is the advice guest speaker Vikas Shah
ALTO held its annual conference in San Francisco in 2016, with high profile keynote speakers and opportunities for the leaders of the industry to get together and exchange ideas during the roundtable and panel sessions. The 2-day event was also designed to maximise the networking potential of having prominent industry players in the same room
Stand up, stand out, and stand firm: this was the message delivered by Shaun Smith to ALTO delegates as he rattled through a roll call of best practice in brand management and customer service in September 2015 in London. Business case studies such as Zappos shoes and Lexus cars provided tangible examples of brands that
Marco Bertini has held the crown of ALTO’s highest scoring speaker since his well-received seminar on ‘Pricing for Profit’ in Berlin in 2012, so ALTO was delighted to secure his services once again for our event in Malaga in 2015. The purpose of this workshop was to explore three ways in which organisations can
