The role of psychology in digital marketing

Trust, tailored language, and personality traits are some of the key principles to focus on when using psychology to design effective websites and boost engagement online, according to ALTO Day Berlin 2017 keynote presenter Nathalie Nahai. Web psychologist, international speaker, and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson), Nathalie

2018-06-21T12:11:55+00:00

Survival of the Fittest: The evolution of the language travel industry

The warm atmosphere at ALTO’s 5th Annual Conference in Madrid wasn’t just due to the Spanish weather; this event is second to none when it comes to a collaborative spirit, friendly ambiance, and a productive element behind each activity. The beautiful 5-star Westin Palace in the heart of Spain’s capital city played host to over

2017-12-10T15:30:18+00:00

Responding to the Market

ALTO held its annual conference in San Francisco in 2016, with high profile keynote speakers and opportunities for the leaders of the industry to get together and exchange ideas during the roundtable and panel sessions. The 2-day event was also designed to maximise the networking potential of having prominent industry players in the same room

2017-09-28T09:40:20+00:00