The warm atmosphere at ALTO’s 5th Annual Conference in Madrid wasn’t just due to the Spanish weather; this event is second to none when it comes to a collaborative spirit, friendly ambiance, and a productive element behind each activity. The beautiful 5-star Westin Palace in the heart of Spain’s capital city played host to over
Verne Harnish aka “The Growth Guy” needs little introduction in ALTO’s circles. He joined us in 2011 for our London seminar, which left attendees invigorated with new ideas. (For a “blast from the past” moment of nostalgia, check out the old video clip.) Proving that not all sequels are bad, Verne’s second appearance for
Given the explosive rise and powerful influence of peer-to-peer platforms, the Madrid conference also welcomed Rosario Silva, tourism industry expert and Professor of Strategic Management at IE Business School, IE University Madrid. Rosario examined research into the sharing economy’s influence on the hotel industry in Spain, giving us food for thought as to how
Friday morning in Madrid kicked off with a powerful keynote presentation on emerging business models and how to adjust to stay relevant in increasingly competitive times. ALTO was proud to welcome Carlos Escario, who serves as an Adjunct Professor at IESE Business School. Carlos is also involved with a number of additional academic institutions
