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ALTO Berlin 2017
29 October 2017 @ 10:00 am - 5:00 pm
ALTO Day Berlin 2017
Date: Sunday, 29th October 2017
Venue: Hotel InterContinental Berlin
Join us at the ALTO Day Berlin programme for the association’s AGM followed by a professional development session presented to members by web psychologist Nathalie Nahai.
After the morning session, we have a networking lunch where we will present Honorary Membership to a respected industry figure. Join us to find out who it is!
Our afternoon talk with Nathalie is open all ICEF participants as a way of introducing our professional development seminars to non-members. We asked Nathalie to tackle a different topic in the afternoon, so we highly recommend ALTO members to join us then as well!
10:00-11:30 – AGM
11:50-13:30 – Keynote Speaker Nathalie Nahai: 7 psychological principles of persuasive platforms
13:40-15:00 – Networking lunch with Honorary Membership presentation
15:30-17:00 – Keynote Speaker Nathalie Nahai: How to use the Big 5 for smart personalisation (this session is open to ALTO members and all ICEF participants)
Keynote Presenter: Nathalie Nahai – The Web Psychologist
Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson).
The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few.
Nathalie lectures internationally on the digital application of behavioural sciences, has hosted Guardian podcasts, and contributes to national publications, TV and radio on the subject of online behaviour.
She also ran Humanise The Web (a conference that explores both how the Internet influences our behaviours, and how businesses can harness persuasive technologies for good), and sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.
You can tweet to her @NathalieNahai.
Don’t miss this opportunity to see Nathalie at the ALTO event during ICEF Berlin!
Check out our 2016 Berlin event clip.