Returning to our normal cycle of events, we look forward to seeing all ALTO members at the end of the summer for a full day of professional development and idea exchange at etc Venues County Hall – London (2 minutes walk from the Alphe hotel WBPP).

This will be a great opportunity to share experiences and discuss challenges after the first post-pandemic summer. Read more about the schedule and about our first CPD session for the day about Growth Hacking by Zohe Mustafa.

ALTO members can delegate 2 senior managers to attend for free, registration is now open. See you soon!

Planned Schedule (subject to change):

08:30 – 09:00 Networking breakfast and registration

09:00 – 11:00 Zohe Mustafa: Growth Hacking – How the education travel sector can accelerate exponential growth using new and emerging technologies

11:00 – 11:30 coffee break

11:30 – 12:30 Industry Panel: The Impact of Global Inflation on the International Education Industry

12:30 – 14:00 Networking lunch

14:00 – 16:00 Unconference session – Round table

16:00 – Free networking with tea and coffee

Speaker profile and session summary

Zohe Mustafa – Growth Hacker/ Marketing Technologist

I describe myself as a Growth Hacker/ Marketing Technologist i.e. a hybrid background of web/ software development & sales & digital marketing.

I use growth technology to deliver growth solutions and create growth machines for all stages of a marketing/ sales funnel.

24 years in digital working with over 55 companies including Fortune 500, Scaleups & Startups on client & service side. I am an “expert-generalist” having started in IT, moved into business & marketing, then consulting + sales/marketing.

I have built, executed and optimised multiple campaigns in multiple geos across multichannel for multiple industries. Read more at GrowthHakka.co.uk

Growth Hacking – How the education travel sector can accelerate exponential growth using new and emerging technologies

Zohe will show participants how to use AI based growth technology to better utilise growth hacking tactics such as Social Media, Search Engine Optimisation, CRM / Email marketing, Video and more. Automate mar comms production, dissemination and extend reach by enabling mixed “human and automated ‘teams’ ” . Benefit from increased marketing productivity and output, optimised and personalised conversion funnels, and ultimately drive more leads and higher conversion.

Industry Panel – The Impact of Global Inflation on the International Education Industry

• Alberto Sarno – Sprachcaffe
• Andrew Hutchinson – King’s Education
• German Fernandez – ISAM Education
• Maria Castro – Linguland
• Moderator: Nicola Lutz – StudyTravel

Please note that registration is now closed for this event. Contact Reka if you would like to join us, thank you.