ALTO Day Berlin 2017

Date: Sunday, 29 October 2017

Venue: Hotel InterContinental Berlin, Germany

The ALTO Day Berlin programme kicked off with the association’s AGM and was followed by a professional development session presented to members by web psychologist Nathalie Nahai.

Our afternoon talk with Nathalie was a different topic and was also open all ICEF participants as a way of introducing our professional development seminars to non-members.

Programme Schedule

10:00-11:30 – AGM
11:50-13:30 – Keynote Speaker Nathalie Nahai: 7 psychological principles of persuasive platforms
13:40-15:00 – Networking lunch with Honorary Membership presentation to Jan Capper, a respected industry figure
15:30-17:00 – Keynote Speaker Nathalie Nahai: How to use the Big 5 for smart personalisation (this session was open to ALTO members and all ICEF participants)

Event Highlights

Watch our Event Highlights video above and visit our blog to read up on the tips and tricks Nathalie shared in Berlin!

Event Photo Gallery

Keynote Presenter: Nathalie Nahai – The Web Psychologist

nathalie nahai web psychologist

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion (Pearson).

The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few.

Nathalie lectures internationally on the digital application of behavioural sciences, has hosted Guardian podcasts, and contributes to national publications, TV and radio on the subject of online behaviour.

She also ran Humanise The Web (a conference that explores both how the Internet influences our behaviours, and how businesses can harness persuasive technologies for good), and sits on the Social Media Week advisory board and Ogilvy Change experts’ panel.

You can tweet to her at @NathalieNahai.

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